Berkley Gulp! Shrimp. Each bait has a natural presentation in action, scent and taste. Rig and fish using any technique appropriate for live shrimp. "Recharge" bait by placing used bait back in powerful GULP! Alive! attractant. Extremely durable and long lasting. Looks, feels and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp.